I have had this for almost a year now and with every wash it got better and better. Straight out of the package, this was the thickest Turkish towel I have ever Got my hands on (still thin like a Turkish towel/blanket) With every wash it got softer and softer, yet the colors did not fade much!
If I'm not using it for my bath towel, I'm using it as a throw blanket on my couch. It absorbs so much water and still feels dry. I absolutely love this thing and like I said it's almost a year later.
PS. IT'S HUGE!!!